Marketing workflows

Claude is useful for developer-led marketing work: writing first drafts fast, adapting tone, generating variants, and filling in structured content formats. The output needs editing — it won’t know your voice or your users as well as you do — but it eliminates the blank-page problem and handles the structural work.

Landing page copy

The key to getting usable landing page copy: give Claude the ICP and the differentiation, not just “write copy for my app.”

Write landing page copy for HOKM Online — a multiplayer platform
for Persian card games (HOKM, PASUR, Shelem, 7-e-Khabis).

Audience: Persian-speaking expats in North America and Europe,
25–45, who grew up playing these games and want to play with
family/friends across time zones. They know the games fluently.

Differentiation:
- The only platform that does all 4 major Persian card games
- Real-time with bots that sub in when players disconnect
- No account required to play (just share a link)

Sections needed:
- Hero: headline + subhead (not generic "Play anywhere, anytime")
- Problem: 2–3 sentences on the specific pain
- Feature highlights: 3 cards, concrete and specific
- Social proof placeholder
- CTA

Voice: direct, warm, assumes the reader knows these games.
Don't explain what HOKM is.

The “don’t explain what HOKM is” instruction tells Claude the audience already has the context — a common oversight that produces patronizing copy.

SEO content drafts

Claude is fast at drafting structured SEO content given a keyword and brief:

Write a 600-word article targeting the query "play HOKM online with
friends." Structure:

- H1 matching the query
- Short intro (2 sentences)
- H2: How online HOKM works (brief, practical)
- H2: What to look for in an online HOKM platform
- H2: Playing HOKM across time zones (the specific use case)
- CTA pointing to [platform URL]

Facts to work in: supports 4 players, real-time, bot substitution
for disconnected players. Don't invent features.

Review and edit before publishing — Claude will sometimes add hedges (“may offer,” “might consider”) that kill SEO content, or make claims you haven’t verified.

Launch posts

For Product Hunt launches, social posts, or newsletter announcements, give Claude the format constraints and let it draft:

Write a Product Hunt launch post for HOKM Online.

Tagline: [your tagline]
First paragraph: what it is, who it's for, one specific use case
Second paragraph: what makes it different from generic game platforms
Third paragraph: why I built this (brief, authentic)
CTA: Try it / upvote

Keep it under 250 words. First-person. No hype words
("revolutionary," "game-changing," "ultimate"). Don't use emoji.

Generate 2–3 variants and pick the best parts from each.

Tone calibration

If Claude’s default tone doesn’t match your voice, calibrate it early:

Here's an example of my writing: [paste a paragraph you've written]

Write [the thing] in this voice — same directness, similar sentence length.

Giving Claude an example of your own writing produces more accurate imitation than describing the voice abstractly (“professional but casual”).

What Claude is bad at for marketing

• Knowing your actual users — it writes for a generic version of your ICP, not the specific people you’ve talked to
• Generating hooks — it can write competent copy but struggles with the genuinely surprising angle; those usually come from a real customer quote or unexpected insight
• Final polish — Claude’s marketing writing is competent but predictable; it needs a human editor to find the specific, unexpected detail that makes copy memorable